Once the design phase has been completed and your
website is up and running depending, upon the needs of your website, you may
choose to have your website optimized. SEO (search engine optimisation) is
something that we offer at AB Group On Line.
The cost of having your website optimised depends
upon the size and your target keywords. Please contact us with your
requirements or for further details so we can help you determine what you need
and costs. Call +44 (0) 2036171420 or email us at info@www.abgrouponline.com and va01@www.abgrouponline.com
Once the design phase has been completed and your website is up and running depending, upon the needs of your website, you may choose to have your website optimized. SEO (search engine optimisation) is something that we offer at AB Group On Line.
The cost of having your website optimised depends upon the size and your target keywords. Please contact us with your requirements or for further details so we can help you determine what you need and costs. Call +44 (0) 2036171420 or email us at info@www.abgrouponline.com and va01@www.abgrouponline.com
What Is Pay-Per-Click Advertising?
PPC is an online advertising model wherein advertisers pay each time a user clicks on one of their online ads.
The paid search ads is one of the most common types of PPC ads. These ads appear when you search for things online through search engines like Google, Yahoo and Bing, especially when you are doing commercial searches, meaning that you are looking for something to buy. This can be anything from a mobile search like someone looking for “pizza near me” on their phone, or a local service search like someone looking for a clinic or a plumber in their area or someone shopping for a gift on “Mother’s Day flowers”, or a highlevel professional item like enterprise software. All these searches activate pay-per-click ads.
In pay-per-click advertising, businesses running ads are just charged for actual clicks by a user on their ad and, so, the name “pay-per-click.”
Other forms of PPC advertising include display advertising like serving banner ads and posters.
How Does Pay-Per-Click Advertising Work?
For ads to appear on the side of the results on a search engine usually referred to as a Search Engine Results Page, or SERP, advertisers just cannot pay more to guarantee that their ads appear more prominently than their competitor’s ads. As a substitute, ads appear based on the Ad Auction which it is a completely automated process used by Google and other major search engines which they decide the relevance and validity of the advertisements that would appear on their SERPs.
Case Studies Available!
We have helped 50+ companies in various business to improve their ranking in the Search Engines and we are proud to have a dedicated team which thanks to their hard work is delivering concrete results for our client on a daily bases.
We receive everyday an high amount of information requests from the visitors of our website which they are interested to know more about our services and we are targeting to answer to all the enquiries within 48 hours.
The fastest way to discuss about our case studies is to fill the form on the bottom of the page and one of our consultants will contact you as soon as possible.
SEO and PPC considerations
The Difference Between SEO and PPC
The main difference between Search Engine Optimization (SEO) and Pay Per Click (PPC) is that the traffic generated from SEO is organic and free whereas traffic derived from PPC is paid and not free just as the name suggests you have to pay a price per click.
This being the reason it is sometimes referred to as the organic search engine listings and paid search engine listings or Paid Search Advertising – PSA.
SEM or Search Engine Marketing is both SEO and PPC and they are key elements of one of the tools you can use as part of your total Internet Marketing campaign.
The other major differences between the two can be further explained by using the given parameters of position in search results, cost, traffic potential, conversion and ease of use.
Where exactly your ad will be positioned depends on a number of aspects like the keywords targeted, keywords in the ad copy, keywords on the landing page and many more, but generally, it is either on top or below the organic search results.
Organic results simply appear in the middle of the page. If your listing appears on the top places or first pages relies on how optimized the website is in regards to both on-site and off-site SEO.
The basis on which a web page can rank may depend on different keywords other than those originally intended, so, the search visitor may not be looking exactly for the content or product presented on that particular page.
Conversely, if a successful PPC campaign is performed then you just get clicks from visitors who are 100% interested in your products or content.
Cheap SEO doesn't work
We are often approached by companies on a daily bases offering every type of SEO and PPC services with prices starting from 100£ monthly or even less.
Based on our experience due to SEO is a “long term game” all our clients choose to collaborate with us on the long terms as they recognize the added value we are delivering for their company.
Working with low budget it doesn’t provide sufficient time for a SEO specialist to operate and optimize your website both on market research as business of reference, coding, keywords analysis and loading performance optimization.
Considering the average UK – SEO specialist working as employee by a corporate working on a yearly salary of 40.000£ you can easily understand that 20£/h it doesn’t make the game when it comes down to invest “hours” in a sophisticated projects as a SEO.
Working in cheap way doesn’t offer the possibility to work with the right software that they are usually required in this business.
Be aware of companies offering economical solutions to your problems as they often use “quick gain” technique such as spamming and “black hat” which they often violate the Search Engines terms of service which it could lead your business to be blacklisted having a reputational damage.
If the company can’t provide any proved past performance also it is another “sign” that there is something suspicion which it should get you alerted.
The last decision to move towards the “economical” road or spending the right amount is coming down to the client itself, but, it is good to understand the positive and negative aspects of every solutions. average
PPC first and then SEO
The bottom line is that both PPC and SEO needs to be used as part of your Internet Marketing campaign.
PPC brings in quick results hence you should run a PPC campaign and test the keywords that convert better and thereafter work on SEO with those keywords for page ranking.
PPC can be used for a high converting product and SEO should be used if you have a limited advertising budget.
SEO is time consuming, but the results are long-lasting while PPC if you stop paying for clicks, traffic would even cease to continue.
Our Experience
Based on our experience we would suggest every client interested to acquire visibility in the Search Engines to get one of our packages for at least 6 months.
Why is “6 months” the timeframe necessary?
It takes time to optimize all the pages and get a proper ranking in Google as the search engine works based on algorithm and it is a paramount to give enough time to be positioned properly and get detected by the Search Engines.
Running optimization SEO/PPC for less time than 6 months it could lead only to get minimal results for the money invested. Have a look at one of our case study and you will get an idea on the reasons of our statement.
How to order one of our SEO / PPC packages?
The fastest way to order one of our packages is to press the “ORDER NOW” button at the bottom of this page. In alternative just give us a call on +44 (0) 2036171420 or send us an email: info@www.abgrouponline.com or va01@www.abgrouponline.com.
How do we Measure the Progress?
We offer a monthly report where you can check all the progress and result obtained from the campaign.
You can view all the data connected to the website visits, locations, anagraphic and we benchmark towards the most common keywords associated to your business in order to analyze the ranking for each one of it.
Not Happy about the Results? We Offer Refund to Our Clients!
We are an agency which it likes to do the “Walk to Walk” with the client and we are ready to refund all our clients up to 20% of the entire contract value if after at least 6 months of campaigns the ranking position has not improved in the Search Engine!. This is a sign of commitment that we are offering to all our clients as “Your Results” is the measure or “Our Success“.